#blahvsfood on Amar Khamar… and why it’s one of the most important brands and dining spaces in India today.
Amar Khamar is one of the most important brands in Indian food today. It is a store, a website and a restaurant. And it is also the space where I had one of the most memorable Bengali meals of my life. Amar Khamar started as a social enterprise that aims to create a culture of biodiverse, seasonal, home-cooked and conscious eating as a way of life. They work with a large number of small farmers, growers and cultivators across Bengal to source and preserve native ingredients and indigenous varietals. They sell over a hundred items including thirty nine varieties of heirloom rice, seven kinds of dal, fourteen kinds of honey and gur, and several kinds of ghee, handmade masalas, flours, grains and more. All of this is now available in a store as well as on a website ( amar khamar ) that delivers nationally. However as part of this journey, what they realised is that the cultural memory of eating this food was starting to disappear. People have become so used to cooking and eating mass...
